Keep the main listing image clean
Marketplaces such as Amazon and Allegro expect the main image on a plain white background. Use festive versions for additional photos, your own shop, ads and social media — not as the primary marketplace image.
Build a seasonal background set
- Photograph three or four simple scenes: a wooden table with pine branches, soft fairy-light bokeh, kraft paper with ribbon, snow-white fabric.
- Shoot them empty, slightly out of focus, in the light you will use for all products.
- Keep the camera angle similar to your product photos so the result looks natural.
Place products on the backgrounds
- Open Change background and add your product photos.
- Click the upload swatch and choose one of your seasonal backgrounds.
- Add the Ground shadow and choose the format: 4:5 for Instagram posts, 9:16 for stories, 1:1 for shop tiles.
- Add your logo with Watermarks for social posts and download everything as a ZIP.
Timing
Prepare holiday images in early November, before the Black Friday traffic peak — see the sales-season image checklist.
Frequently asked questions
Can I use stock photos as backgrounds?
Yes, if the licence allows commercial use. Your own simple backgrounds are often more authentic and unique.