Requirements at a glance
| Marketplace | Main image background | Size | Not allowed on main image |
|---|---|---|---|
| Amazon | Pure white RGB 255, 255, 255; product fills about 85% of the frame | At least 1000 px on the longest side recommended (enables zoom) | Text, logos, watermarks, props not included in the sale |
| eBay | Any clean background; white recommended | Minimum 500 px on the longest side, 1600 px recommended | Added borders, text and artwork |
| Etsy | Any; natural lifestyle photos are common | At least 2000 px on the shortest side recommended | — |
| Allegro | White (RGB 255, 255, 255) on the main/thumbnail photo | Minimum 500 px on the longest side | Logos, text, watermarks |
Why the main image matters most
The first photo is what shoppers see in search results and category lists. Marketplaces enforce strict rules on it because a consistent grid of products on white looks trustworthy. Additional photos usually have more freedom: lifestyle shots, size comparisons and details.
Meet the rules in minutes
- Photograph the product on any plain surface.
- Open the product photo studio: background removed, product centred on a white square with a margin and a soft shadow.
- Lower the Margin to about 6–8% so the product fills roughly 85% of the frame (important for Amazon).
- Download JPG files; if a platform needs a specific size, use Resize image.
Rules change — check before a big upload
Marketplaces update their guidelines regularly (for example, rules around AI-generated images and the number of photos). Treat this table as a starting point and confirm the current rules in each platform’s seller help centre before preparing a large catalogue.
Frequently asked questions
Can I add a shadow on a white background?
A natural, subtle shadow is generally fine and makes products look grounded. Avoid heavy drop shadows that look artificial.
PNG or JPG?
JPG gives smaller files with no visible difference for product photos; all major marketplaces accept it.