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10 product photo mistakes that cost you sales

Shoppers cannot touch your product, so photos do all the selling. These are the mistakes we see most often in small online shops — and the quick fix for each.

The mistakes and the fixes

MistakeWhy it hurtsFix
Grey or yellow “white” backgroundLooks cheap; may break marketplace rulesReplace it with pure white in White background
Every photo a different size and marginThe catalogue looks chaoticProcess all photos with the same settings in the product studio
Product too small in the frameDetails invisible in thumbnailsReduce the margin so the product fills most of the frame
Too low resolutionNo zoom; looks blurry on large screensShoot at full resolution; aim for 1000–2000 px
Huge, slow-loading filesSlower pages and lower conversionsCompress to roughly 150–400 KB per image
Wrong coloursReturns and complaintsDaylight, no filters, check on another screen
Floating product without shadowLooks artificialAdd a subtle ground shadow
Only one photoBuyers have unanswered questionsAdd back, side, detail and in-use photos
Text and stickers on the main imageForbidden on many marketplacesPut information in the description instead
Clutter in the backgroundDistracts from the productRemove or blur the background

A simple workflow

  1. Shoot all products in the same place and light.
  2. Process the whole batch in the product photo studio with one set of settings.
  3. Download, and use “Download variants” for social media versions.
  4. Name files descriptively before uploading (see image SEO).

Frequently asked questions

How many photos should a product have?

At least four or five: main image, back or side, a detail, a size reference and one in use.

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